A clear and concise website is essential to make your business dreams a reality. I will assist with helping you find a hosting platform and domain name that works best for your unique business needs. Once your platform is chosen I will assist with the set up process and teach you how to create effective content for your site. Website aesthetics are increasingly important in our digital age and I will make sure that your site looks professional and inspirational.
SOCIAL MEDIA STRATEGY
We begin with an audit of your current social platforms. We’ll discuss your target numbers and then I will create a custom social media strategy for your business. This will consist of demographic targeting, content ideas, a posting schedule, and apps and tools to create content that will be organically shared. We will also define what is ‘your brand’ and how you can make your content stand out from the competition. This includes setting up a brand theme for visuals that will help make your content cohesive and immediately recognizable.
Blog posts and other forms of content marketing are essential to increase SEO for your site and make sure you stand out from the crowd. To help get you started we will determine who your ideal customer is so that we can target our content to that demographic. We will determine a posting schedule that works best for your business and I will provide and ideas and services that will help you write engaging and inspiring content.
Once you have built your audience through your social media and blogging you will need to convert followers into paid customers. I will assist with online strategic advertising so that you can share your products and services in a fun and unique way that optimizes conversion. We will also develop a lead generation and list building platform so you can retain and track your profits and increase your customer base.